Creating a Co-working Space for the Film industry.

Challenge

London Film Society is a collective of industry creatives from across all disciplines. Set with their ambition to launch a co-working space for the film community, they approached us to design a distinctive visual identity that would be unmistakably cinematic — and fit for the launch of their new venture.

Scope of Work

Brand Strategy
Logo Design
Visual Identity
Brand Guidelines
Environmental Design
Merchandise

Defining a new kind of space

Our design process began with a discovery workshop with the founders of the Society where we explored the purpose, vision, and aspirations for their next venture. An explorative and collaborative design process followed as we took them on a journey through a variety of routes to explore and define the brand.

A wink to the film community

Our challenge was to balance the imagination of filmmaking with institutional convention. Beginning with a striking typographic logo, we took inspiration from classic cinema and the darkroom to create a multifunctional brand identity that brought to life the creative functionality of the Society — and dealt a playful wink to the film community.

A flash of the camera

Set in a cinematic black and white, the logo brings together film industry inspired iconography with a graphic yet classic typography. A grid-style layout brings together each element, taking the form of a film camera. Static or animated, the logo encapsulated the playful brand. The signature iconography is translated across elements of the design, from digital platforms to printed collateral and environmental details throughout the space.