LOGO DESIGN / ACCESSIBILITY SOLUTIONS
San Francisco / California
Making the digital world accessible for everyone.
Challenge
The internet has transformed the way we live but, as more of life’s functions and enjoyments are played out online, it’s crucial that the digital world evolves. Accessible solutions company Scribely was created to democratize the web, working with businesses in education, eCommerce, and the arts to ensure that nobody has to settle for a life of limits.
Scope of Work
- Brand Guidelines
- Logo Design
- Visual Identity
The Design Process
Scribely approached us to help them create a brand that would look beyond their technology offering and communicate the accessibility mission that they are built on. We set out to create a full brand identity, suite of brand assets and illustrations that would show technology at its most human, connecting with businesses looking to do better by showcasing the greater potential of the digital world.
Conclusion
A new logo was the hero asset in a brand identity that celebrates the power and beauty of communication. A heritage colour palette draws Scribely away from a technology context to present a people-centric image for the brand, while a collection of hero images of real-world scenes bring home the significance of its service. Complete brand guidelines present a formula for design, bringing the Scribely to life across marketing to digital design, brand collateral and merchandise.
More Work.
