APP DESIGN / BRAND IDENTITY / SPORT INDUSTRY
Brescia / Italy
Football innovation, all in one place.
The Kama app is a powerful data analysis tool for football fans and professionals. The app allows fans to bring their passion to a whole new level, seeing football with the same eyes as a match analyst. With the goal of growing Kama’s app user base, fan base, and brand awareness, we helped them design a new experience for football fans and professionals.
Scope of Work
- Product Design
- User Interface
- User Experience
- Brand Identity
- Brand Guidelines
We started by restructuring the old app. We have noticed a lack of features prioritization and little clarity around communicating the actual added values the app can provide users with. While using the old app, it was challenging to understand the product’s personalization capabilities to the fullest. Users weren’t engaged as soon as they should have been. They were also left to find out most of the features themselves, with no guidance. We then came up with a new user experience, incorporating a new design system that best reflect the brand and its values.
With the help of a 360 degrees experience customization, users can decide what they will see and can tailor their product accordingly. Through an easy-to-follow step-by-step interactive and engaging wizard users can feel in control of their app. Users also have the freedom to define when and how in-depth to complete their journey
Home Section & Favourite team
Home Section offers a customized data analysis hub tailored to each user. With a smart creation of content based on user preferences and location, users can access to an interactive mix of personalized content and auto-generated suggestions. Box-like content that can be easily swapped based on analytics results, continuous content iteration to keep users engaged. An easy access to in-depth data of users’ favorite teams defines the app’s look and feel and creates a unique style for each user. Notifications and live updates on their favorite players to invite users to keep coming back to the app.
Highlights is the most powerful tool in the app, allowing users to create any video combinations they like, without limitations. Users can have a taste of the app before taking it to the next step, but it’s clear to them that they need to upgrade in order to take full advantage of the service’s potential. Users can easily upgrade, thanks to straight forward and easy-to-use payments plan.