LOGO DESIGN / AUTOMOTIVE
Nashville / Tennesse

Racing towards a new era.

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Challenge

The racing industry is defined by precision, performance and passion. It is one where every element matters; from the vehicles to the tracks they drive on. Named after the German
word for passion, Carbon Leidenschaft set out to showcase its dedication to the exceptional while paying homage to the industry that it served.

Scope of Work

  1. Brand Guidelines
  2. Logo Design
  3. Identity
  4. Brand Guidelines
  5. Logo Design

Carbon Leidenschaft’s experienced engineers produce precisely crafted carbon fiber automotive products for automotive’s most elite motor racing teams. They approached us to design a logo that would represent passion: of the founders, the brand and the industry.

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Form and function

Working closely with the founders, we identified the pillars that defined their business and translated them into a phoenix design to symbolise the passion that was the driving force
behind the brand. The logo brings together geometric details taken from the bodywork of racing cars creating a shape that epitomises performance, craftsmanship and a respect for both form and function.

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A design that belongs

Our finished design is both born of and belongs to the industry that made it. It is a statement of intent, and a signal to automotive enthusiasts, telling them that they can find passion and dedication here.

More Work.


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