Rochester / Upstate New York
Brand identity for Batiste, a leadership consultancy in upstate New York.
Batiste is a leadership consultancy in upstate New York, which prides itself on an ability to inspire change in leaders and teams. A team of Rochesterians who find freedom and adventure in the nature they’re surrounded by.
Batiste wanted a brand which could grow alongside its clients. It sought an identity that reflected both the unique value they deliver — be it strategic planning, team building or leadership development — and the approachable, down-to-earth personality of its founders.
To reflect a brand capable of supporting people’s natural progression, we designed a new refined mark composed of the letter ‘B’ and a bird as a symbol of growth which subtly suggests a way forward. Likewise, the colours help ground the brand. Derived from an upstate New York palette — the Blue of the Rochester waterfalls, the Green of the Adirondack Mountains, the Orange from the fall’s turning leaves — they are bright and positive, instantly putting people at ease.
Creative Direction: Emanuele Ricci
Art Direction and Visual Identity: Jovana Randjelovic
Brand Strategy: Nicos Dermintzoglou
Logo Animation: Laia Ferran
UX/UI: Miloš Dragutinović
Assets Design: Tommaso Vecchi
Naming: Liana Maher
Video Production: Andrea Zanetti, Koki Jovanović